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Notes on Place identity

Kalandides, A (2017) Notes on Place identity. Geographies (ΓΕΩΓΡΑΦΙΕΣ), 30. pp. 53-65. ISSN 1109-186X

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In the debate on the marketing of places, the question of their identity is often raised, usually in contrast to their image. It is unclear, however, what exactly this identity may mean when we do not refer to thinking beings who can think of themselves. This article first attempts to clarify the concept of place identity to show that it can be used to mean very different thing. In the second part, through an overview of the literature on the place and the space, an opening is made to alternative readings of the two concepts, while in the third part the article focuses again on one approach, that of Doreen Massey, linking place with space (and time). In the fourth part, I propose to see what the elements, which constitute place and space may be, and conclude with thoughts about the impact of such a perception on place marketing.

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