Delivering effective science communication: advice from a professional science communicator

Illingworth, S (2017) Delivering effective science communication: advice from a professional science communicator. Seminars in Cell & Developmental Biology, 70. pp. 10-16. ISSN 1084-9521

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Abstract

Science communication is becoming ever more prevalent, with more and more scientists expected to not only communicate their research to a wider public, but to do so in an innovative and engaging manner. Given the other commitments that researchers and academics are required to fulfil as part of their workload models, it is unfair to be expect them to also instantly produce effective science communication events and activities. However, by thinking carefully about what it is that needs to be communicated, and why this is being done, it is possible to develop high-quality activities that are of benefit to both the audience and the communicator(s). In this paper, I present some practical advice for developing, delivering and evaluating effective science communication initiatives, based on over a decade of experience as being a professional science communicator. I provide advice regarding event logistics, suggestions on how to successfully market and advertise your science communication initiatives, and recommendations for establishing effective branding and legacy.

Item Type:	Article
Peer-reviewed:	Yes
Date Deposited:	29 Jun 2017 08:17
Publisher:	Elsevier
Additional Information:	This is an Author Accepted Manuscript of a paper accepted for publication in Seminars in Cell & Developmental Biology, published by and copyright Elsevier.
Divisions:	Faculties > Science and Engineering
Subject terms:	Humans, Biomedical Research, Teaching, Marketing, Community-Institutional Relations, Advertising as Topic, Social Networking, Scholarly Communication, Evaluation, Marketing, Outreach, Public engagement, Science communication, Advertising as Topic, Biomedical Research, Community-Institutional Relations, Humans, Marketing, Scholarly Communication, Social Networking, Teaching, science communication, public engagement, 0601 Biochemistry And Cell Biology, 1114 Paediatrics And Reproductive Medicine, Developmental Biology
URI:	https://e-space.mmu.ac.uk/id/eprint/618694
DOI:	https://doi.org/10.1016/j.semcdb.2017.04.002
ISSN	1084-9521

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