Manchester Metropolitan University's Research Repository

    User Experience Model for Augmented Reality Applications in Urban Heritage Tourism

    Han, D, Tom Dieck, M and Jung, TH (2018) User Experience Model for Augmented Reality Applications in Urban Heritage Tourism. Journal of Heritage Tourism, 13 (1). pp. 46-61. ISSN 1747-6631

    Accepted Version
    Download (798kB) | Preview


    While Augmented Reality (AR) is increasingly being implemented across a number of industry sectors, an open issue remains over the emotional as well as experiential impacts of this new technology within urban cultural heritage tourism. Therefore, the purpose of this study is to create a tourist experience model for AR tourism applications in the context of urban heritage tourism. The data were collected through five focus groups with a total of 49 participants. A theoretical tourist experience model was generated using Hassenzahl’s (2003) model of user experience. Hassenzahl’s (2003) model relies on the basic idea that product characteristics and features have an effect on the actual consequences. The data were analysed using thematic analysis in order to examine the alignment of themes according to previously identified themes from the literature as well as investigate new emergent themes from the focus groups. This study extends the theoretical aspect of the user experience model by Hassenzahl (2003) through empirical confirmation. The findings reveal that the user experience is formed by the correlation of product features and the perceptions and experiences of tourists. Due to the fact that successful implementation use cases of mobile AR applications is still limited, particularly within the tourism industry, the establishment of a comprehensive set of factors has been considered to be crucial for successful implementation.

    Impact and Reach


    Activity Overview
    6 month trend
    6 month trend

    Additional statistics for this dataset are available via IRStats2.


    Actions (login required)

    View Item View Item