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    Understanding underutilisation: Methods for studying fruit and vegetable buying behaviours

    Shipp, V, Flintham, M, Mortier, R, Graf, BA, Maqbool, M and Parhizkar, B (2013) Understanding underutilisation: Methods for studying fruit and vegetable buying behaviours. In: UbiComp’13.

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    Abstract

    This paper outlines research focused on understanding why people do or do not buy underutilised fruit and vegetables. This will inform the design of future interventions to promote more sustainable food related behaviour. A background to underutilised crops and food sustainability is provided. This is followed by an overview of the proposed method for capturing the entire purchasing and consumption experience using wearable cameras.

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