Items where Author is "Naude, P"
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Article
Thornton, S and Henneberg, SC and Leichnig, A and Naude, P (2019) It's in the Mix: How Firms Configure Resource Mobilization for New Product Success. Journal of Product Innovation Management. ISSN 0737-6782 (Unpublished)
Naude, P and Sutton-Brady, C (2019) Relationships and Networks as Examined in Industrial Marketing Management. Industrial Marketing Management. ISSN 0019-8501
Francescucci, A and Henneberg, SC and Naude, P (2018) Scale development for the inter-firm market orientation concept. Journal of Business and Industrial Marketing, 33 (3). pp. 253-264. ISSN 0885-8624
Conference or Workshop Item
Mandjak, T and Balaid, S and Naude, P (2017) The development of trust over time in the Tunisian Automotive Sector. In: 22nd CBIM 2017 Academic Workshop, 19 June 2017 - 21 June 2017, Stockholm. (Unpublished)
Barbatt, V and Bousquet, F and Zolkiewski, J and Naude, P (2017) Supportive networks among companies: Key factors of success and failure. In: IMP Conference 2017, 05 September 2017 - 08 September 2017, Kuala Lumpur. (Unpublished)