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Items where Author is "Henneberg, SC"

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Number of items: 6.

Article

Thornton, S and Henneberg, SC and Leichnig, A and Naude, P (2019) It's in the Mix: How Firms Configure Resource Mobilization for New Product Success. Journal of Product Innovation Management. ISSN 0737-6782 (Unpublished)

Ashnai, B and Smirnova, M and Henneberg, SC and Naudé, P (2019) Dyadic Operationalization in Business Relationships: The Empirical Example of Marketing-Purchasing Collaboration. Journal of Business-to-Business Marketing, 26 (1). pp. 19-42. ISSN 1051-712X

Francescucci, A and Henneberg, SC and Naude, P (2018) Scale development for the inter-firm market orientation concept. Journal of Business and Industrial Marketing, 33 (3). pp. 253-264. ISSN 0885-8624

Tóth, Z and Henneberg, SC and Naudé, P (2017) Addressing the ‘Qualitative’ in fuzzy set Qualitative Comparative Analysis: The Generic Membership Evaluation Template. Industrial Marketing Management, 63. pp. 192-204. ISSN 0019-8501

Zaefarian, G and Thiesbrummel, C and Henneberg, SC and Naudé, P (2017) Different recipes for success in business relationships. Industrial Marketing Management, 63. pp. 69-81. ISSN 0019-8501

Forkmann, S and Ramos, C and Henneberg, SC and Naudé, P (2017) Understanding the service infusion process as a business model reconfiguration. Industrial Marketing Management, 60. pp. 151-166. ISSN 0019-8501

This list was generated on Tue Oct 22 03:43:04 2019 BST.