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Technological innovations transforming the consumer retail experience: a review of literature

Moorhouse, N and tom Dieck, MC and Jung, TH (2017) Technological innovations transforming the consumer retail experience: a review of literature. In: Augmented reality and virtual reality empowering human, place and business. Progress in IS . Springer, pp. 133-144. ISBN 3319640275

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Abstract

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries.

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