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Items where Author is "Zhou, S"

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Article

Zhou, S, Barnes, L, McCormick, H and Blazquez Cano, M (2021) Social media influencers’ narrative strategies to create eWOM: a theoretical contribution. International Journal of Information Management, 59. p. 102293. ISSN 0268-4012

Zhou, S, Blazquez, M, McCormick, H and Barnes, L (2021) How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. Journal of Business Research, 134. pp. 122-142. ISSN 0148-2963

This list was generated on Wed Jun 29 04:15:20 2022 BST.