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    Items where Author is "Zhou, S"

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    Article

    Zhou, S, Blazquez, M, McCormick, H and Barnes, L (2021) How social media influencers’ narrative strategies benefit cultivating influencer marketing: tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. Journal of Business Research, 134. pp. 122-142. ISSN 0148-2963

    Zhou, S, Barnes, L, McCormick, H and Blazquez Cano, M (2021) Social media influencers’ narrative strategies to create eWOM: a theoretical contribution. International Journal of Information Management, 59. p. 102293. ISSN 0268-4012

    This list was generated on Mon Mar 20 04:47:29 2023 GMT.