Items where Author is "Zaefarian, G"
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Article
Najafi-Tavani, Z, Mousavi, S, Zaefarian, G and Naudé, P (2020) Relationship learning and international customer involvement in new product design: The moderating roles of customer dependence and cultural distance. Journal of Business Research, 120. pp. 42-58. ISSN 0148-2963
Zaefarian, G, Thiesbrummel, C, Henneberg, SC and Naudé, P (2017) Different recipes for success in business relationships. Industrial Marketing Management, 63. pp. 69-81. ISSN 0019-8501