Items where Author is "Wiedmann, Klaus-Peter"
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Grazzini, Laura, Donvito, Raffaele, Aiello, Gaetano, Pederzoli, Daniele, Godey, Bruno, Wiedmann, Klaus-Peter, Halliburton, Chris and Chan, PYL
(2018)
How Does Personality Congruence Help to Explain Luxury Brand Attachment? The Results of an International Research Study.
In: 2018 Global Marketing Conference at Tokyo Proceedings, 26 July 2018 - 29 July 2018, Tokyo Japan.