Items where Author is "Trueman, Myfanwy"
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Keane, John F., Taylor, W. Andrew, Trueman, Myfanwy and Wright, Gillian H. (1999) Autopoiesis in Disneyland: reassuring consumers via autopoietic brand management. International journal of advertising, 18 (4). pp. 519-536. ISSN 0265-0487