Items where Author is "Tóth, Z"
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Article
Tóth, Z, Naudé, P, Henneberg, SC and Diaz Ruiz, CA (2021) The strategic role of corporate online references: building social capital through signaling in business networks. Journal of Business and Industrial Marketing, 36 (8). pp. 1300-1321. ISSN 0885-8624
Tóth, Z, Henneberg, SC and Naudé, P (2017) Addressing the ‘Qualitative’ in fuzzy set Qualitative Comparative Analysis: The Generic Membership Evaluation Template. Industrial Marketing Management, 63. pp. 192-204. ISSN 0019-8501