Items where Author is "Round, DJG"

Article

Round, DJG and Roper, S (2017) When and why does the name of the brand still matter? Developing the temporal dimension of brand name equity theory. European Journal of Marketing, 51 (11/12). pp. 2118-2137. ISSN 0309-0566

Round, DJG and Roper, S (2015) Untangling the Brand Name from the Branded Entity: The Conceptualisation and Value of the Established Brand Name. European Journal of Marketing, 49. ISSN 1758-7123

Round, DJG and Roper, S (2012) Exploring consumer brand name equity: Gaining insight through the investigation of response to name change. European Journal of Marketing, 46 (7/8). pp. 938-951. ISSN 0309-0566