Items where Author is "Rauschnabel, PA"
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Number of items: 3.
Article
Dwivedi, YK and Ismagilova, E and Hughes, DL and Carlson, J and Filieri, R and Jacobson, J and Jain, V and Karjaluoto, H and Kefi, H and Krishen, AS and Kumar, V and Rahman, MM and Raman, R and Rauschnabel, PA and Rowley, J and Salo, J and Tran, GA and Wang, Y
(2020)
Setting the future of digital and social media marketing research: Perspectives and research propositions.
International Journal of Information Management.
ISSN 0268-4012
Rauschnabel, PA and Rossmann, A and tom Dieck, MC (2017) An Adoption Framework for Mobile Augmented Reality Games: The Case of Pokémon Go. Computers in Human Behavior, 76. pp. 276-286. ISSN 0747-5632
Conference or Workshop Item
Rauschnabel, PA and tom Dieck, MC and Rossmann, A (2017) Exploring User Adoption of Augmented Reality Applications based on Pokémon Go. In: Digital Enterprise Computing 17, 11 July 2017 - 12 July 2017, Böblingen.