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    Items where Author is "Rauschnabel, PA"

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    Number of items: 3.

    Article

    Dwivedi, YK Ismagilova, E Hughes, DL Carlson, J Filieri, R Jacobson, J Jain, V et al.
    Dwivedi, YK, Ismagilova, E, Hughes, DL, Carlson, J, Filieri, R, Jacobson, J, Jain, V, Karjaluoto, H, Kefi, H, Krishen, AS, Kumar, V, Rahman, MM, Raman, R, Rauschnabel, PA, Rowley, J ORCID logoORCID: https://orcid.org/0000-0003-3437-6914, Salo, J, Tran, GA and Wang, Y
    (2021) Setting the future of digital and social media marketing research: perspectives and research propositions. International Journal of Information Management, 59. p. 102168. ISSN 0268-4012

    Rauschnabel, PA, Rossmann, A and tom Dieck, MC (2017) An Adoption Framework for Mobile Augmented Reality Games: The Case of Pokémon Go. Computers in Human Behavior, 76. pp. 276-286. ISSN 0747-5632

    Conference or Workshop Item

    Rauschnabel, PA, tom Dieck, MC and Rossmann, A (2017) Exploring User Adoption of Augmented Reality Applications based on Pokémon Go. In: Digital Enterprise Computing 17, 11 July 2017 - 12 July 2017, Böblingen.

    This list was generated on Fri Jul 4 03:41:59 2025 BST.