Items where Author is "Rahman, O"
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Rahman, O, Kharb, D and Chen, Z (2017) A Study of Emerging Consumer Markets through Fashion Selection and Consumption. In: The NIFT International Conference ‘Rediscovering Culture: Transforming Fashion’, 31 January 2018 - 02 November 2017, National Institute of Fashion Technology, New Delhi, India. (In Press)
Rahman, O, Fung, BCM, Chen, Zhimin, Chang, W and Gao, X (2017) A Study of Apparel Consumer Behaviour in China and Taiwan. International Journal of Fashion Design, Technology and Education, 11 (1). pp. 22-33. ISSN 1754-3266
Rahman, O, Fung, BCM, Chen, Zhimin and Gao, X (2017) A Cross-National Study of Apparel Consumers’ Preferences and the Role of Product Evaluative Cues. Asia Pacific Journal of Marketing and Logistics, 29 (4). pp. 796-812. ISSN 1355-5855
Rahman, O, Chen, Z and Gao, X (2016) A Cross-National Study of Apparel Consumer Behaviour and Consumption between Canada and China. In: 4th International Conference on Contemporary Marketing Issues (ICCMI) 2016, 22 June 2016 - 24 June 2016, Heraklion Greece.