Items where Author is "Pioch, E"
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McCarthy, J, Pioch, E, Rowley, J, Ashworth, CJ, Harrigan, P and Harris, L (2016) The Practice of Business Research: Akin to Orienteering. In: Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave. (Unpublished)
McCarthy, J, Rowley, J, Ashworth, CJ and Pioch, E (2014) Managing brand presence through social media: the case of UK football clubs. INTERNET RESEARCH, 24. ISSN 1066-2243