Items where Author is "Papaoikonomou, E"
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Conference or Workshop Item
Valor, C and Papaoikonomou, E and Lloveras, J (2017) Tauromachy: to keep or to toss? Exploring the process of deinstitutionalization of contested consumer traditions. In: Bringing Institutional Theory to Marketing, 29 May 2017 - 30 May 2017, ISC Business School, Paris. (In Press)