Items where Author is "Orr, Madeline"
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Article
Wu, Ji, Orr, Madeline, Inoue, Yuhei 
ORCID: https://orcid.org/0000-0002-1983-6217 and Chang, Yonghwan
(2023)
Drivers of the perceived social impact of the Super Bowl: mediation and moderation analyses.
International Journal of Sports Marketing and Sponsorship, 24 (5).
pp. 837-852.
ISSN 1464-6668