Items where Author is "Melewar, TC"

Article

Skinner, Heather and Melewar, TC (2019) Why would anyone come to Corfu to have a Heineken? Qualitative Market Research: An International Journal. ISSN 1352-2752

Skinner, HM and Melewar, TC (2018) Defining and delimiting the scope of the Corporate Identity construct. The Marketing Review, 18 (2). pp. 115-129. ISSN 1469-347X

Melewar, TC and Skinner, H (2018) Territorial brand management: Beer, authenticity, and sense of place. Journal of Business Research. ISSN 0148-2963 (In Press)

Conference or Workshop Item

Melewar, TC and Skinner, H (2018) Beer consumption and perceptions of Utopic authenticity. In: 5th Corfu Symposium on Managing & Marketing Places, 16 April 2018 - 19 April 2018, Corfu, Greece.