Items where Author is "Melewar, TC"

Article

Melewar, TC and Skinner, Heather ORCID: https://orcid.org/0000-0002-6505-8073 (2020) Why would anyone come to Corfu to have a Heineken? Qualitative Market Research: An International Journal, 23 (4). pp. 891-906. ISSN 1352-2752

Melewar, TC and Skinner, H (2020) Territorial brand management: Beer, authenticity, and sense of place. Journal of Business Research, 116. pp. 680-689. ISSN 0148-2963

Skinner, HM ORCID: https://orcid.org/0000-0002-6505-8073 and Melewar, TC (2018) Defining and delimiting the scope of the Corporate Identity construct. The Marketing Review, 18 (2). pp. 115-129. ISSN 1469-347X

Conference or Workshop Item

Melewar, TC and Skinner, H (2018) Beer consumption and perceptions of Utopic authenticity. In: 5th Corfu Symposium on Managing & Marketing Places, 16 April 2018 - 19 April 2018, Corfu, Greece.