Items where Author is "McCormick, Helen"

Article
Chrimes, Courtney ORCID: https://orcid.org/0000-0002-4710-9885, Boardman, Rosy, McCormick, Helen and Vignali, Gianpaolo
(2023)
Investigating the impact of body shape on garment fit.
Journal of Fashion Marketing and Management, 27 (5).
pp. 741-759.
ISSN 1361-2026
Chrimes, Courtney ORCID: https://orcid.org/0000-0002-4710-9885, Boardman, Rosy, Vignali, Gianpolo and McCormick, Helen
(2022)
Investigating how online fashion product page design affects the consumer's clothing fit appraisal.
Journal of Consumer Behaviour, 21 (6).
pp. 1478-1493.
ISSN 1472-0817
McCormick, Helen, Cartwright, Jo, Perry, Patsy, Barnes, Liz, Lynch, Samantha and Ball, Gemma (2014) Fashion retailing – past, present and future. Textile Progress, 46 (3). pp. 227-321. ISSN 0040-5167