Items where Author is "McCormick, Helen"
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Chrimes, Courtney ORCID: https://orcid.org/0000-0002-4710-9885, Boardman, Rosy, McCormick, Helen and Vignali, Gianpaolo (2023) Investigating the impact of body shape on garment fit. Journal of Fashion Marketing and Management, 27 (5). pp. 741-759. ISSN 1361-2026
Chrimes, Courtney ORCID: https://orcid.org/0000-0002-4710-9885, Boardman, Rosy, Vignali, Gianpolo and McCormick, Helen (2022) Investigating how online fashion product page design affects the consumer's clothing fit appraisal. Journal of Consumer Behaviour, 21 (6). pp. 1478-1493. ISSN 1472-0817
McCormick, Helen, Cartwright, Jo, Perry, Patsy, Barnes, Liz, Lynch, Samantha and Ball, Gemma (2014) Fashion retailing – past, present and future. Textile Progress, 46 (3). pp. 227-321. ISSN 0040-5167