Items where Author is "McCormick, H"
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Chrimes, C, Boardman, R, McCormick, H and Vignali, G (2023) Investigating the impact of body shape on garment fit. Journal of Fashion Marketing and Management, 27 (5). pp. 741-759. ISSN 1361-2026
Boardman, R and McCormick, H (2023) Exploring how different ages of consumers shop on women's fashion retail websites. International Journal of Human Computer Studies, 177. ISSN 1071-5819
Chen, R, Perry, P ORCID: https://orcid.org/0000-0002-8427-9912, Boardman, R and McCormick, H
(2022)
Augmented reality in retail: a systematic review of research foci and future research agenda.
International Journal of Retail and Distribution Management, 50 (4).
pp. 498-518.
ISSN 0959-0552
Zhou, S, Blazquez, M, McCormick, H and Barnes, L (2021) How social media influencers’ narrative strategies benefit cultivating influencer marketing: tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. Journal of Business Research, 134. pp. 122-142. ISSN 0148-2963
Zhou, S, Barnes, L, McCormick, H and Blazquez Cano, M (2021) Social media influencers’ narrative strategies to create eWOM: a theoretical contribution. International Journal of Information Management, 59. p. 102293. ISSN 0268-4012
Yan, S, Henninger, CE, Jones, C ORCID: https://orcid.org/0000-0002-1824-7234 and McCormick, H
(2020)
Sustainable knowledge from consumer perspective addressing microfibre pollution.
Journal of Fashion Marketing and Management, 24 (3).
pp. 437-454.
ISSN 1361-2026