Items where Author is "McCormick, H"

Article

Chen, R, Perry, P ORCID: https://orcid.org/0000-0002-8427-9912, Boardman, R and McCormick, H (2022) Augmented reality in retail : a systematic review of research foci and future research agenda. International Journal of Retail and Distribution Management, 50 (4). pp. 498-518. ISSN 0959-0552

Zhou, S, Blazquez, M, McCormick, H and Barnes, L (2021) How social media influencers’ narrative strategies benefit cultivating influencer marketing: tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. Journal of Business Research, 134. pp. 122-142. ISSN 0148-2963

Zhou, S, Barnes, L, McCormick, H and Blazquez Cano, M (2021) Social media influencers’ narrative strategies to create eWOM: a theoretical contribution. International Journal of Information Management, 59. p. 102293. ISSN 0268-4012