Manchester Metropolitan University's Research Repository

    Items where Author is "McCarthy, Jeff"

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    McCarthy, Jeff ORCID logoORCID: https://orcid.org/0000-0002-9954-9006, Rowley, Jenny ORCID logoORCID: https://orcid.org/0000-0003-3437-6914 and Keegan, Brendan J (2022) Social Media Marketing Strategy in English Football Clubs. Soccer and Society, 23 (4-5). pp. 513-528. ISSN 1466-0970


    McCarthy, Jeff (2023) Evolving Approaches to Social Media Marketing Strategy of English Football Clubs: A Brand Perspective. Doctoral thesis (PhD), Manchester Metropolitan University.

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