Items where Author is "McCarthy, Jeff"
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Article
McCarthy, Jeff 
ORCID: https://orcid.org/0000-0002-9954-9006, Rowley, Jenny ORCID: https://orcid.org/0000-0003-3437-6914 and Keegan, Brendan J
(2022)
Social Media Marketing Strategy in English Football Clubs.
Soccer and Society, 23 (4-5).
pp. 513-528.
ISSN 1466-0970
Thesis
McCarthy, Jeff (2023) Evolving Approaches to Social Media Marketing Strategy of English Football Clubs: A Brand Perspective. Doctoral thesis (PhD), Manchester Metropolitan University.