Items where Author is "Keegan, B J"
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Keegan, B J, Rowley, J and Tonge, J (2017) Marketing Agency-Client Relationships: Towards A Research Agenda. European Journal of Marketing, 51 (7/8). pp. 1197-1223. ISSN 0309-0566
Keegan, B J and Rowley, J (2017) Evaluation and decision-making in social media marketing. Management Decision, 55 (1). pp. 15-31. ISSN 1355-252X