Items where Author is "Kavaratzis, Mihalis"
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Article
Stoica, Ioana S 
ORCID: https://orcid.org/0000-0003-1286-5944, Kavaratzis, Mihalis ORCID: https://orcid.org/0000-0001-5933-0651, Schwabenland, Christina and Haag, Markus
(2022)
Place brand co-creation through storytelling: benefits, risks and preconditions.
Tourism and Hospitality, 3 (1).
pp. 15-30.
ISSN 2673-5768