Items where Author is "Hobbs, Rachel"
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Hobbs, Rachel and Rowley, Jennifer (2008) Are pub discount cards loyalty cards? Journal of Consumer Marketing, 25 (6). pp. 369-377. ISSN 0736-3761
Hobbs, Rachel and Rowley, Jennifer (2008) Are pub discount cards loyalty cards? Journal of Consumer Marketing, 25 (6). pp. 369-377. ISSN 0736-3761