Items where Author is "Hernández, Tony"
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Article
Byrom, John, Hernández, Tony, Bennison, David J. and Hooper, Paul (2001) Exploring the geographical dimension in loyalty card data. Marketing intelligence & planning, 19 (3). pp. 162-170. ISSN 0263-4503
Byrom, John, Bennison, David J., Hernández, Tony and Hooper, Paul (2001) The use of geographical data and information in retail locational planning. Journal of targeting measurement and analysis for marketing, 9 (3). pp. 219-229. ISSN 0967-3237