Items where Author is "He, Qiuyue"

Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Li, Kefang, Ji, Chunli ORCID: https://orcid.org/0000-0003-4749-8419, Prentice, Catherine
ORCID: https://orcid.org/0000-0002-7700-3889, Sthapit, Erose
ORCID: https://orcid.org/0000-0002-1650-3900 and He, Qiuyue
(2025)
Unveiling the Myth: How Streamer Attractiveness Drives Impulse Buying in Live Streaming.
Services Marketing Quarterly.
ISSN 1533-2969