Items where Author is "He, Qiuyue"
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Article
Li, Kefang, Ji, Chunli 
ORCID: https://orcid.org/0000-0003-4749-8419, Prentice, Catherine ORCID: https://orcid.org/0000-0002-7700-3889, Sthapit, Erose ORCID: https://orcid.org/0000-0002-1650-3900 and He, Qiuyue
(2025)
Unveiling the Myth: How Streamer Attractiveness Drives Impulse Buying in Live Streaming.
Services Marketing Quarterly, 46 (1-2).
pp. 1-26.
ISSN 1533-2969