Items where Author is "Hartland, Trevor"
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Hartland, Trevor and Skinner, Heather ORCID: https://orcid.org/0000-0002-6505-8073 (2005) What is being done to deter ambush marketing? Are these attempts working? International Journal of Sports Marketing and Sponsorship, 6 (4). pp. 26-36. ISSN 1464-6668
Hartland, Trevor, Skinner, Heather ORCID: https://orcid.org/0000-0002-6505-8073 and Griffiths, Alison (2005) Tries and conversions: are sports sponsors pursuing the right objectives? International Journal of Sports Marketing and Sponsorship, 6 (3). pp. 20-29. ISSN 1464-6668