Items where Author is "Hartland, T"
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Hartland, T and Skinner, H (2005) What is being done to deter ambush marketing? Are these attempts working? International Journal of Sports Marketing and Sponsorship, 6 (4). pp. 26-36. ISSN 1464-6668
Hartland, T, Skinner, H and Griffiths, A (2005) Tries and conversions: are sports sponsors pursuing the right objectives? International Journal of Sports Marketing and Sponsorship, 6 (3). pp. 20-29. ISSN 1464-6668