Items where Author is "Han, Dai-in Danny"
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tom Dieck, M Claudia 
ORCID: https://orcid.org/0000-0002-8765-8969 and Han, Dai-in Danny
(2022)
The role of immersive technology in Customer Experience Management.
Journal of Marketing Theory and Practice, 30 (1).
pp. 108-119.
ISSN 1069-6679