Items where Author is "Hackney, Marilyn"
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Hackney, Ray A., Ranchhod, Ashok and Hackney, Marilyn (2003) Marketing strategies through customer attention: beyond technology-enabled customer relationship management. In: 13th Americas Conference on Information Systems (AMCIS) 2007, 9th August 2007 - 12th August 2007, Keystone, Colorado, USA.