Items where Author is "Grimes, Anthony"
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Gillooly, Leah ORCID: https://orcid.org/0000-0002-1320-2803, Medway, Dominic
ORCID: https://orcid.org/0000-0002-6102-1716, Warnaby, Gary
ORCID: https://orcid.org/0000-0002-6696-6671 and Grimes, Anthony
(2020)
The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships.
European Journal of Marketing, 54 (7).
pp. 1501-1522.
ISSN 0309-0566