Items where Author is "Dairo, Adeolu Olukorede"

Article

Dairo, Adeolu Olukorede ORCID: https://orcid.org/0000-0003-4350-1115 and Szűcs, Krisztián ORCID: https://orcid.org/0000-0003-4672-8067 (2025) Adaptive learning engine for driving marketing channel performance: a machine learning approach. Journal of Research in Interactive Marketing. ISSN 2040-7122