Items where Author is "Bennison, David"
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Number of items: 2.
Article
Quinn, Lee, Hines, Tony and Bennison, David (2007) Making sense of market segmentation: a fashion retailing case. European Journal of Marketing, 41 (5-6). pp. 439-465. ISSN 0309-0566
Conference or Workshop Item
Ntounis, NF, Parker, Cathy and Bennison, David (2014) What Does Place Marketing Mean in Practice? A Preliminary Content Analysis of North West England Place-Related Websites. In: 47th Academy of Marketing Conference, Marketing Dimensions: People, places and spaces.