Items where Author is "Barnes, L"

Article

Zhou, S and Blazquez, M and McCormick, H and Barnes, L (2021) How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. Journal of Business Research, 134. pp. 122-142. ISSN 0148-2963

Parker-Strak, R and Barnes, L and Studd, R and Doyle, S (2020) Disruptive product development for online fast fashion retailers. Journal of Fashion Marketing and Management. ISSN 1361-2026

Rashid, A and Barnes, L and Warnaby, G (2016) Management perspectives on country of origin. Journal of Fashion Marketing and Management: An International Journal, 20 (2). pp. 230-244. ISSN 1361-2026