Items where Author is "Barnes, L"
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Zhou, S, Blazquez, M, McCormick, H and Barnes, L (2021) How social media influencers’ narrative strategies benefit cultivating influencer marketing: tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. Journal of Business Research, 134. pp. 122-142. ISSN 0148-2963
Zhou, S, Barnes, L, McCormick, H and Blazquez Cano, M (2021) Social media influencers’ narrative strategies to create eWOM: a theoretical contribution. International Journal of Information Management, 59. p. 102293. ISSN 0268-4012
Parker-Strak, R, Barnes, L, Studd, R and Doyle, S (2020) Disruptive product development for online fast fashion retailers. Journal of Fashion Marketing and Management, 24 (3). pp. 517-532. ISSN 1361-2026
Rashid, A, Barnes, L and Warnaby, G 
ORCID: https://orcid.org/0000-0002-6696-6671
(2016)
Management perspectives on country of origin.
Journal of Fashion Marketing and Management: An International Journal, 20 (2).
pp. 230-244.
ISSN 1361-2026