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    Items where Author is "Barnes, L"

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    Article

    Zhou, S, Blazquez, M, McCormick, H and Barnes, L (2021) How social media influencers’ narrative strategies benefit cultivating influencer marketing: tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. Journal of Business Research, 134. pp. 122-142. ISSN 0148-2963

    Zhou, S, Barnes, L, McCormick, H and Blazquez Cano, M (2021) Social media influencers’ narrative strategies to create eWOM: a theoretical contribution. International Journal of Information Management, 59. p. 102293. ISSN 0268-4012

    Parker-Strak, R, Barnes, L, Studd, R and Doyle, S (2020) Disruptive product development for online fast fashion retailers. Journal of Fashion Marketing and Management, 24 (3). pp. 517-532. ISSN 1361-2026

    Rashid, A, Barnes, L and Warnaby, G ORCID logoORCID: https://orcid.org/0000-0002-6696-6671 (2016) Management perspectives on country of origin. Journal of Fashion Marketing and Management: An International Journal, 20 (2). pp. 230-244. ISSN 1361-2026

    This list was generated on Wed Feb 8 05:15:17 2023 GMT.