Items where Author is "Ashnai, B"
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Article
Ashnai, B, Smirnova, M, Henneberg, SC and Naudé, P (2019) Dyadic Operationalization in Business Relationships: The Empirical Example of Marketing-Purchasing Collaboration. Journal of Business-to-Business Marketing, 26 (1). pp. 19-42. ISSN 1051-712X