Items where Author is "Ashford, Ruth"

Article

Moss, Danny A., Ashford, Ruth and Shani, Najani (2003) The forgotten sector: uncovering the role of public relations in SMEs. Journal of communication management, 8 (2). pp. 197-210. ISSN 1363-254X

Pratten, John D. and Ashford, Ruth (2001) How professional are our professional bodies – the differences in admittance procedures. Management Research News, 24 (1/2). pp. 21-27. ISSN 0140-9174

Towers, Neil and Ashford, Ruth (2001) The supply chain management of production planning and sustainable customer relationships. Management research news, 24 (12). pp. 1-6. ISSN 0140-9174

Pratten, John D. and Ashford, Ruth (2000) Practical business education for the 16-19 age group? Management research news, 23 (1). pp. 1-10. ISSN 0140-9174

Ashford, Ruth and Pratten, John D. (1999) Developing business and enterprise skills through vocational training in schools and FE institutions: the European model? Journal of Further and Higher Education, 23 (3). pp. 339-349. ISSN 0309-877X

Book Section

Ashford, Ruth and Towers, Neil (2001) W. Moorcroft plc: the strategic role of marketing communications and public relations within an SME. In: Public relations cases and readings: international perpectives. Routledge. ISBN 9780415234269