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Wasim, M, Ahmed, S, Kalsoom, T 
ORCID: https://orcid.org/0000-0002-9177-1665, Khan, MS and Rafi-Ul-Shan, PM
(2024)
Market orientation and SME performance: Moderating role of IoT and mediating role of creativity.
Journal of Small Business Management, 62 (2).
pp. 938-965.
ISSN 0047-2778