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Melewar, TC and Skinner, H (2020) Territorial brand management: Beer, authenticity, and sense of place. Journal of Business Research, 116. pp. 680-689. ISSN 0148-2963

Skinner, Heather ORCID: https://orcid.org/0000-0002-6505-8073 (2019) The impact of cultural values and economic constraints on tourism businesses’ ethical practices. International Journal of Tourism Cities, 5 (2). pp. 169-187. ISSN 2056-5607

Skinner, HM ORCID: https://orcid.org/0000-0002-6505-8073 and Soomers, Pepe (2019) Spiritual tourism on the island of Corfu: Positive impacts of niche tourism versus the challenges of contested space. International Journal of Tourism Anthropology, 7 (1). pp. 21-29. ISSN 1759-0442

Skinner, HM ORCID: https://orcid.org/0000-0002-6505-8073 (2018) Who really creates the place brand? Considering the role of user generated content in creating and communicating a place identity. Communication and Society, 31 (4). pp. 9-24. ISSN 0214-0039

Skinner, HM ORCID: https://orcid.org/0000-0002-6505-8073, Sarpong, David and White, Gareth (2018) Meeting the needs of the Millennials and Generation Z: gamification in tourism through geocaching. Journal of Tourism Futures, 4 (1). pp. 93-104. ISSN 2055-592X

Skinner, HM ORCID: https://orcid.org/0000-0002-6505-8073 and Melewar, TC (2018) Defining and delimiting the scope of the Corporate Identity construct. The Marketing Review, 18 (2). pp. 115-129. ISSN 1469-347X

Melewar, TC and Skinner, H (2018) Beer consumption and perceptions of Utopic authenticity. In: 5th Corfu Symposium on Managing & Marketing Places, 16 April 2018 - 19 April 2018, Corfu, Greece.

Skinner, HM (2018) Utopias, Dystopias, Heidegger, and Homer: Considering the essence of Greek Island destinations. In: 5th Corfu Symposium on Managing & Marketing Places, 16 April 2018 - 19 April 2018, Corfu, Greece.

Williams-Burnett, N, Skinner, H and Fallon, J (2018) Reality television portrayals of Kavos, Greece: tourists behaving badly. Journal of Travel and Tourism Marketing, 35 (3). pp. 336-347. ISSN 1054-8408

Skinner, H (2017) Representations of rural England in contemporary folk song. Arts and the Market, 7 (2). pp. 137-158. ISSN 2056-4945

Skinner, H (2017) 4th Corfu Symposium on Managing and Marketing Places, 24-27 April 2017. Journal of Place Management and Development, 10 (3). pp. 299-301. ISSN 1753-8335

Skinner, H (2017) Business tourists’ perceptions of nation brands and capital city brands: a comparison between Dublin/Republic of Ireland, and Cardiff/Wales. Journal of Marketing Management, 33 (9-10). pp. 817-834. ISSN 0267-257X

Skinner, H (2017) Guest editorial. Journal of Place Management and Development, 10 (2). pp. 102-105. ISSN 1753-8335

Williams-Burnett, NJ and Skinner, H (2017) Critical reflections on performing arts impact evaluations. Arts and the Market, 7 (1). pp. 32-50. ISSN 2056-4945

Skinner, H (2016) What's Occurring? Barry since Gavin & Stacey. International Journal of Tourism Research, 18 (3). pp. 251-259. ISSN 1099-2340

Jones, P and Skinner, H (2014) E-learning globalization: the impact of e-learning – what difference has it made? Education and Training, 56 (2/3). ISSN 0040-0912

Skinner, HM (2013) General Demarketing. In: Demarketing. Routledge. ISBN 9781135070427

Thomas, B and Skinner, H (2012) Dissertation to Journal Article: A Systematic Approach. Education Research International, 2012. pp. 1-11. ISSN 2090-4002

Skinner, H (2011) In search of the genius IOCI: The essence of a place brand. The Marketing Review, 11 (3). pp. 281-292. ISSN 1469-347X

Mainwaring, S and Skinner, H (2009) Reaching donors: neuro-linguistic programming implications for effective charity marketing communications. The Marketing Review, 9 (3). pp. 231-242. ISSN 1469-347X

Bairstow, S and Skinner, H (2007) Internal marketing and the enactment of sexual identity. Equal Opportunities International, 26 (7). pp. 653-664. ISSN 0261-0159

Kubacki, K and Skinner, H (2006) Poland: Exploring the relationship between national brand and national culture. Journal of Brand Management, 13 (4-5). pp. 284-299. ISSN 1350-231X

Hartland, Trevor and Skinner, Heather ORCID: https://orcid.org/0000-0002-6505-8073 (2005) What is being done to deter ambush marketing? Are these attempts working? International Journal of Sports Marketing and Sponsorship, 6 (4). pp. 26-36. ISSN 1464-6668

Skinner, Heather ORCID: https://orcid.org/0000-0002-6505-8073 (2005) Wish you were here? Some problems associated with integrating marketing communications when promoting place brands. Place Branding, 1 (3). pp. 299-315. ISSN 1744-0696

Hartland, Trevor, Skinner, Heather ORCID: https://orcid.org/0000-0002-6505-8073 and Griffiths, Alison (2005) Tries and conversions: are sports sponsors pursuing the right objectives? International Journal of Sports Marketing and Sponsorship, 6 (3). pp. 20-29. ISSN 1464-6668