E-business: principles and practice

Rowley, Jennifer (2002) E-business: principles and practice. Palgrave Macmillan. ISBN 0333949145

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Abstract

This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/rowley/