Pricing strategies for CDROM products

Rowley, Jennifer (1994) Pricing strategies for CDROM products. Online Information Review, 18 (2). pp. 87-93. ISSN 1468-4535

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Abstract

Pricing strategies for subscriptions and licenses to CDROM are amazingly complex. In general the supplier seeks to achieve as high a revenue as possible from a given product. CDROM pricing strategies have two distinct aspects: prices charged for single user use and prices charged for network use. Examples are given of different pricing strategies available from different suppliers for both single user use and network use. Pricing strategies are currently very complex. Market forces and increased maturity of the market-place are likely to lead to simpler pricing strategies.

Item Type:	Article
Peer-reviewed:	No
Date Deposited:	04 Mar 2010 13:29
Publisher:	Emerald Group Publishing Ltd.
Additional Information:	Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Online Information Review, published by and copyright Emerald Group Publishing Ltd.
Divisions:
URI:	https://e-space.mmu.ac.uk/id/eprint/93624
DOI:	https://doi.org/10.1108/eb024481
ISSN	1468-4535

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