e-space
Manchester Metropolitan University's Research Repository

Marketing: a review article

Rowley, Jennifer (1997) Marketing: a review article. Journal of Librarianship and Information Science, 29 (3). pp. 155-159. ISSN 1741-6477

Full text not available from this repository.

Abstract

Considers the important role played by marketing in the work of library and information science (LIS) professionals and draws parallels between the concepts of satisfying customer needs inherent in both. Illustrates the argument with particular reference to a review analysis of seven representative marketing textbooks, chosen for their being well established and in at least their second edition. Identifies the most topical issues covered by each book and points to the differences in emphasis between them. Concludes that the advent of the global business world and associated global marketing, supported by powerful communication technologies, will be bound to pull together the LIS and marketing professions.

Impact and Reach

Statistics

Downloads
Activity Overview
0Downloads
241Hits

Additional statistics for this dataset are available via IRStats2.

Altmetric

Actions (login required)

View Item View Item