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    Total quality research in the pharmaceutical industry

    Rowley, Jennifer and Sneyd, Keith, P. (1996) Total quality research in the pharmaceutical industry. Managing Service Quality, 6 (1). pp. 31-35. ISSN 1758-8030

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    Abstract

    Describes a questionnaire-based survey of the UK pharmaceutical industry which investigated the implementation of total quality (TQ) in research-based environments. Concludes that two central issues which may merit further investigation are the relationship between TQ and the research culture and the measurement of quality in R&D.

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