International business: adjusting to new challenges and opportunities

McDonald, Frank, Tuselmann, Heinz and Wheeler, Colin (2002) International business: adjusting to new challenges and opportunities. Palgrave Macmillan. ISBN 9780333984116

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Abstract

Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about how international business is adjusting to the challenges and opportunities that the 21st century presents.