Retailing information: the case of the online search services

Rowley, Jennifer (2010) Retailing information: the case of the online search services. Online and CDROM Review, 22 (5). pp. 317-322. ISSN 1353-2642

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Abstract

Commences with a review of the differences between consumer and business markets, and then proceeds to review the characteristics of the online search services that have changed in order to facilitate the transition to end-user services. Products have been significantly re-designed to meet the needs of the end-users. Interfaces have been improved, a range of different distribution channels are available, and products and services have been clustered. However, pricing strategies remain reminiscent of business markets. Online search services can not be regarded as retailers, but in offering products that are attractive to the end-user are engaged in tactics that will push their products through the distribution chain.

Item Type:	Article
Peer-reviewed:	No
Date Deposited:	09 Feb 2010 16:15
Publisher:	BUBL Archive Journals
Additional Information:	Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Online and CD-ROM Review, published by and copyright BUBL Archive Journals.
Divisions:	Faculties > Business and Law
URI:	https://e-space.mmu.ac.uk/id/eprint/91607
ISSN	1353-2642

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