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    Responsible alcohol service: ethics and the licensee

    Pratten, John D. (2007) Responsible alcohol service: ethics and the licensee. The services industries journal, 27 (5). pp. 605-616. ISSN 0264-2069

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    This article notes the problems experienced in the UK due to excessive alcohol consumption. It offers a brief analysis of the public house sector and then considers the ideal ethical approach of the licensed retailers. Their legal requirements are established, together with the expectations of society. Using an already published source and some similar prime research, the actual performances of the licensees are examined, so as to assess to what extent these ethical expectations are achieved. Suggestions are offered as to how the issues of alcohol service can be best addressed.

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