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Executive training exercises in small hotel marketing

Moriarty, Jane and Jones, Rosalind and Rowley, Jennifer and Kupiec-Teahan, Beata (2009) Executive training exercises in small hotel marketing. International journal of culture tourism and hospitality research, 3 (4). 337 - 346. ISSN 1750-6182

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Abstract

This paper's aim is to help hospitality management executives and graduate students to understand and to develop marketing expertise in the small hotel sector.

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