Executive training exercises in small hotel marketing

Moriarty, Jane, Jones, Rosalind, Rowley, Jennifer and Kupiec-Teahan, Beata (2009) Executive training exercises in small hotel marketing. International journal of culture tourism and hospitality research, 3 (4). 337 - 346. ISSN 1750-6182

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Abstract

This paper's aim is to help hospitality management executives and graduate students to understand and to develop marketing expertise in the small hotel sector.

Item Type:	Article
Peer-reviewed:	No
Date Deposited:	21 Jan 2010 15:55
Publisher:	Emerald Group Publishing Limited
Additional Information:	Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in International Journal of Culture, Tourism and Hospitality Research, published by and copyright Emerald Group Publishing Limited.
Divisions:	Faculties > Business and Law
URI:	https://e-space.mmu.ac.uk/id/eprint/90300
DOI:	https://doi.org/10.1108/17506180910994550
ISSN	1750-6182

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