Public relations cases and readings: international perpectives

Moss, Danny A. and DeSanto, Barbara (2001) Public relations cases and readings: international perpectives. Routledge. ISBN 0415234263

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Abstract

This unique collection of contemporary international public relations case studies gives readers in-depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. Casas from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA are featured