e-space
Manchester Metropolitan University's Research Repository

Marketing on the Internet: observations within the biotechnology sector

Ranchhod, Ashok, Gurău, Călin and Hackney, Ray A. (2000) Marketing on the Internet: observations within the biotechnology sector. International Journal of Physical Distribution and Logistics Management, 30 (7/8). pp. 697-710. ISSN 0960-0035

Full text not available from this repository.

Abstract

Investigates the application of the Internet marketing and information exchange strategies in the Biotechnology sector. The Internet is particularly valuable in this context because not only does it offer instant information about products and services, but it also allows an interactive medium for value added activities such as “virtual” molecular modeling. This type of activity can foster important joint research operations between companies on a worldwide basis.

Impact and Reach

Statistics

Activity Overview
6 month trend
0Downloads
6 month trend
246Hits

Additional statistics for this dataset are available via IRStats2.

Altmetric

Actions (login required)

View Item View Item